admin - May 24, 2024

Google’s ‘The Zero Moment of truth macro study’ indicates that 88% of consumers research before they buy a product, be it in-store or online. Consumers are reaching out to various social media platforms to know more about the brands, and this has forced Marketers to leverage digital platforms for better outreach. Product marketers need to…

admin - April 29, 2024

The arrival of Generative AI has triggered widespread attention, prompting every organization to prioritize it, with many transitioning from the “what” to the “how”. This jolt has created a whirlwind pace of innovation across various industries and many companies are already transitioning. The primary focus is to enhance customer experience by increasing the human connection…

admin - July 5, 2023

Artificial intelligence (AI) has witnessed remarkable progress in recent years, with generative AI standing out as an exciting and innovative field within this domain. Generative AI refers to a set of algorithms and models that enable computers to generate or create new and original content, such as images, text, music, and even videos. This emerging…